Doug Parker

• Founded marketing and communications company specializing in external and internal communications. Worked with companies including 2K Games, HP, JCPenney, MTV Games, and National CineMedia.
• Manage projects from conception through execution, overseeing hiring and resource allocation of designers, writers, and production staff on a project by project basis, delegating key tasks as needed.
• Develop digital and social media strategies and implementation tactics to aid in brand development for clients. Crafted communication platform focused on expanding product offerings for a $50 Million business.
• Created and manage fashion and technology blog CircuitsAndCableKnit.com, serving as the editor and primary writer. The blog explores the growing use of technology in fashion and retail and how emerging technologies are changing the landscape.
• Ensure multiple stakeholder satisfaction by understanding and balancing the priorities of all parties involved. Establishing a consistent look and feel while delivering materials on-time and on-budget.
• Designed and rewrote screenplay treatment which successfully secured development nancing as a result.
• Establish key performance indicators to set goals and measure success of communication initiatives.
• Research trends and opportunities to strategically use emerging technologies and services.

 www.revmc.com

• Developed marketing plan for new multi-media device product for Griffin Technology: Chosen by CEO as winner of challenge.
• Conceived buzz marketing initiatives for the Documentary Channel to increase viewership and awareness.
• Created loyalty program recommendations for Cracker Barrel including developing new promotional materials.
• Consulted regional Susan G Komen Foundation on selection of new e-service providers for website.

 owen.vanderbilt.edu

• Produced two documentary projects while in school completing a MBA.
• Received Regional Emmy® nomination for documentary “The Invisible America”.

• Supervised projects to ensure designers met strategic deliverables and deadlines while also managing day-to-day workflow.
• Created and managed channels of communication to improve efficiencies between designers and producers to achieve promotional objectives; resulted in more effective on-air commercials.
• Served as key liaison in integration of Graphics Department into Marketing Department. Facilitated channels of communication between creative staff and executive management.
• Oversaw project team developing creative elements for network redesign and rebranding.

 www.nbcuniversal.com/business/syfy

• Conducted competitive analysis to benchmark SCI FI versus other top 10 cable networks; identified new and innovative techniques to strengthen promotions. Presented quarterly findings to Senior VP of SCI FI.
• Selected as a core team member to conceive and develop large scale off-air events for network, designed to present movies, music, and television in innovative and interactive ways.

 www.nbcuniversal.com/business/syfy

• Implemented pre-production and production tasks for independent movies including “Kill The Poor” and Oscar® nominated “Pieces Of April.”
• Facilitated scouting of film locations after losing site one week before production due to 9/11. Worked closely with Mayor’s Office of TV and Film to secure new sites; achieved objectives and started production.
• Worked and interacted first hand with prominent producers and stars, i.e.: Gary Winick, Ethan Hawk, and John Malkovich.

 www.imdb.com/company/co0013020

Concentration: Marketing Emphasis: Brand Management
• Vice President: Media Management Club; Member: Marketing Association

• Summer program focusing on European business management and luxury brands

Major: Communications